I shape creative ideas and help bring them into the world.
I work across music, culture and design,  from grassroots projects to global brands using my experience across branding, comms and operations. I partner with founders, creatives and teams to bring the right people together, and lead projects from first conversations through to delivery.

Selected Projects

2024—

Founded a grassroots music initiative supporting local artists across genres. Deliver a monthly gig series at Margate Off Licence alongside one-off events, including a 250-capacity summer festival and an annual Christmas singalong. Lead programming, production, partnerships, branding and marketing, building on Margate’s existing local music community.

Instagram

2024—

Co-founded a collaborative product brand of “bits & bobs” for Margate Off Licence working with local and London based artists. Manage ideation, sourcing, artist collaboration, design, marketing and launch. Successfully launched in December 2025, with most products selling out.

Instagram

2024—

Co-founded a community platform for local musicians with Meg Bird, emerging from the Margate Assembly network. Deliver events and artist support initiatives and co-host a weekly radio show on Margate Radio highlighting local musicians and community voices.

Instagram

2025—

Oversee operations for Margate’s community radio station. Deliver creative projects including events, merchandise and campaigns, and host Margate Sounds with Cat & Meg, a weekly live show spotlighting local musicians and community stories.

Instagram

2024—

Supporting delivery of an Innovate UK–funded multi-phase project exploring sound and vibrations through sculptural furniture and installations (Sonaforms®), led by Dr Julie Freeman. Worked across coordination, production, events and stakeholder management with artists, technicians and partners.

Website

2025—

Supporting the founders of Eat Ethio, a creative studio celebrating Ethiopian culture through food, music, coffee and art. Work across event delivery including We Out Here festival, partnerships and brand development, helping grow marketplaces and cultural events.

Instagram

2025

Led visual identity execution for founders by hiring and managing a design studio, serving as the central point of communication, translating ideas into tangible assets, maintaining timelines, and coaching founders on visual identity fundamentals.

Website

2025

Produced and delivered workshops for Beyond Agency, alongside internal learning and development offsites for international teams at Nike and LEGO, leading creative production, logistics and stakeholder coordination across the UK and Europe.

Website

2020—

Managing artists’ careers across releases, live performance, touring and partnerships providing creative and operational support.

  • ThandiiCreative Producer & Release/Touring Support 2025-Present
  • Lee BradyTour Manager, 2025
  • Breakfast Creative Producer & Release Support, 2023-2025
  • Harry MackEuropean Tour Manager, 2023-2024
  • Tim StaffellManager, 2023-2025
  • Ongoing mentoring via Margate Sounds and Margate Assembly

Serotonin PR Lead, 2022
Web3 marketing agency, remote (US)

Led PR and media strategy for cultural and tech clients including Decentraland, Pace Gallery & Jeff Koons, Dapper Labs and Click. Launched Metaverse Fashion Week, securing 200+ global placements, and delivered communications for major art-led NFT projects. Managed founder relations and crisis communications.


Erika Lust Films — Head of Comms & Content, 2020–21
Independent film studio, Barcelona

Led communications, content and brand across press, social and platforms. Delivered integrated strategy supporting growth and expansion into lifestyle and education. Oversaw rebrand and digital launches, managed teams and partners, and built international media presence.


PR Director — Christian Louboutin, 2011–2017
Luxury footwear, accessories & beauty, London & New York

Led global PR across women’s, men’s and beauty. Delivered fashion weeks, launches and cultural collaborations spanning music, film and museums. Introduced men’s to the US market, launched beauty categories, built global influencer programmes and expanded brand reach through non-conventional campaigns.


Other

Fillin Global, Matthew Williamson, Roland Mouret, Sarah Bryan Barre, Tenderthorn Studios, Vogue International